NAF Online Media Benefit Auction

Online Media Benefit Auction
Event Dates:
November 17th - December 1st, 2009

>> Deadline and Donation Form!

The Online Media Benefit Auction focuses on one primary need of almost every auctioneer… the need to utilize mass communication outlets to effectively market and promote their companies, and their client’s auctions.

In 2008 Auctioneers spent approximately $4 billion on marketing and advertising. In fact, industry research revealed that roughly 20% of the average firm’s expenses were earmarked for marketing and advertising.

1. The auctioneer/buyer wins by possibly paying less then retail price - for media that he or she would have purchased anyway.
• In which case, the buyer has the option of passing the savings on to auction clients or re-selling the media to auction clients at full retail value.
• On the other hand, media purchased above the retail value creates a charitable contribution for the purchaser.
• The buyer also has the satisfaction of supporting the NAF without having to make a personal financial commitment, and the purchase price applies to the individual lifetime giving awards.
2. The media donor wins with a business expense or charitable contribution write-off, and through repeat business and increased exposure to other media buyers within the industry.

Media Donors:

DMB Websites, Inc.
New York Observer
New York Press Service
AuctionServices.com
USA Today
Propertyacution.com
The Press Enterprise
Propertyline.com
LoopNet.Inc.
Google
New York House Magazine
France Publications
Satellite Prolink, Inc.
The Bee Publishing Company
Industrial Market Place
AuctionZip.com
Grand Rapids Press
NewMediaRules Communications
RobbReportCollection.com
KurtzGroup
Tampa Bay Business Journal
The Auction Exchange & Collectors News
FarmWorld Newpaper
AntiqueWeek
Comcast
World Wide College of Auctioneering
Ponder's Printing

Media Solicitors:

Julie Carter
Jennifer Mensler
David Helmer
Linda Welsh
Tommy Rowell
Chuck Bohn

Proceeds from the sales of the donated media are retained by the NAF and used to advance the NAF mission of funding programs that advance and enrich the auction community.